We assist in advertising and launching companies, products, and services from around the world into Russian market via Yandex
Media advertising
Video advertising and SMM
Contextual advertising
Yandex is the largest search engine in Russia and for Russian-speaking users. Yandex is one of the TOP-5 search engines in the world.
We assist you with the full cycle of advertising and marketing management
A comprehensive audit of current marketing activities
Choosing an effective strategy
Creation, setup, and management of advertising; development of hypotheses; website and creative design; contextual and targeted advertising; social media support and SEO
Analytics setup and ongoing support
Choosing an effective strategy
Creation, setup, and management of advertising; development of hypotheses; website and creative design; contextual and targeted advertising; social media support and SEO
Analytics setup and ongoing support
65 +
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
10.51%
16.27%
23.66%
18.01%
16.01%
15.45%
Age Distribution
56.95%
Male
43.05%
Female
Gender Distribution
Russian digital ecosistem
Search engines:
ok.ru
47 million
47 million
vk.com
87 million
87 million
facebook.com
15 million
15 million
Social
network
network
of Russian do not know a foreign language
hours a day Russian spend in social networks
93%
3
65%
Yandex
34%
Google
Our Results · Our Results · Our Results · Our Results
250 +
Cases
in 10 years
in 10 years
15 +
Years of experience in internet marketing within competitive business niches
Our Results
12 000 +
New customers brought to our client
20 +
Team members
Search Engine Advertising
Promote your business directly within search results, ensuring maximum visibility when potential customers are actively searching for related products or services.
Advertising formats
We will develop a personalized strategy based on your business type and goals
Yandex Advertising Network
Reach a broad audience through Yandex's extensive partner network, delivering ads on trusted websites and applications tailored to user interests.
Mobile Advertising
Engage customers on the go with highly optimized mobile ads designed to capture attention on smartphones and tablets.
Media Advertising
Showcase your brand through visually impactful media ads across various platforms, combining creativity and strategy to captivate your audience.
Video Advertising
Tell your brand's story through compelling video ads that resonate with viewers, increasing engagement and recall.
Online Store Advertising
Drive traffic to your e-commerce platform with targeted ads that highlight your products and special offers, converting visitors into loyal buyers.
Placement on Marketplaces
Enhance your product visibility by strategically positioning ads on leading marketplaces, driving sales and strengthening your market presence.
Yandex Maps Advertising
Direct local customers to your business by placing ads on Yandex Maps, making it easier for them to find and visit you.
Content Marketing
Build trust and authority with valuable, high-quality content that attracts and retains your target audience while boosting your brand's reputation.
Social Advertising
Harness the power of social media platforms to connect with your audience, boost brand awareness, and generate leads through engaging and interactive campaigns.
Audio Advertising
Leverage the power of sound with audio ads delivered on music and podcast platforms, ensuring your message is heard by the right audience.
Main types of advertising Yandex.Directs:
Cases
We attracted over 100 business flights thanks to our marketing strategy
Business aviation company
Switching to our ad accounts increased the number of qualified leads by 40%
Car import
from China
from China
Thanks to precise targeting and high-quality content, we attracted 300 registrations per day for our online courses
Info Business
Thanks to our chosen strategy, we attracted buyers for 600 sauna stoves in just one month, with the cost per deal being less than 15 euros
Sauna stove
factory
factory
Increased the number of qualified applications fourfold, along with a 30% increase in the advertising budget, thanks to the Clara Anima service in Yandex.Direct
Migration
law agency
law agency
Attracted over 10,000 guests in 2023 and reduced the cost per guest from advertising by 45%
Chain of
strip clubs
strip clubs
We attracted over 2,000 potential buyers, strengthening our market position
Real estate sales
in the UAE
in the UAE
Cases · Cases · Cases · Cases · Cases · Cases
Technologies and IT
E-commerce
Financial services and Fintech
Healthcare and pharmaceuticals
Manufacturing and engineering
Tourism and hospitality
Agro-industrial complex and food industry
Fashion industry and retail
Logistics and transportation
Education, various courses and bloggers
Entertainment
E-commerce
Financial services and Fintech
Healthcare and pharmaceuticals
Manufacturing and engineering
Tourism and hospitality
Agro-industrial complex and food industry
Fashion industry and retail
Logistics and transportation
Education, various courses and bloggers
Entertainment
Business Areas of Our Clients
Submit your request now and receive a personalized offer for your business
CUSTOMER REVIEWS
- Victoria S.Business Development Director at a business aviation company"Our private flights are always tailored for premium clients, so entering the Russian market required a flawless approach and language expertise. With their help, we developed unique marketing strategies that fully meet the expectations of an elite audience. Within just three months of launching the new campaign, we secured contracts worth over €500,000. Their high professionalism and attention to detail make their team an indispensable partner"
- Igor M.CEO of a Dubai-based real estate agency“When we decided to attract foreign investors to grow our client base, we knew we needed experts who really understand the nuances of marketing to a Russian audience. Reaching out to this team turned out to be our best move. With their help, our sales shot up by 60% in the first six months! Every ad campaign felt perfectly tailored to our audience, and their meticulous, professional approach kept impressing us at every step. If you’re looking for results, these are the people you want on your side!”
- Alexey R.Owner of a car import company from China"Working with this team was a turning point for our business. We struggled to enter the Russian market due to numerous barriers, from language to marketing. Thanks to their professionalism and deep understanding of cultural nuances, we not only established connections with reliable partners but also increased sales by 40% in just six months.”
info@clara-anima.com
Harju maakond, Tallin, Kesklinna linnaosa, Vesivärava tn 50-201, 10152
Estonia
Estonia
© Clara Anima 2024 | All rights reserved
2
We created a trustworthy website with an integrated quiz and detailed information about immigration services, enhancing its appeal to potential clients.
Interactive website:
5
We carefully analyzed the customer funnel, allowing us to understand who and from which sources bring the most profit to our client, which helped us achieve excellent marketing results
Funnel and End-to-End analytics:
4
We created short, informative videos and infographics that capture the target audience’s attention
Effective content:
1
Target audience identification:
We conducted a detailed study to identify the most promising customer segments, allowing for better-focused marketing efforts
Our efforts led to an impressive quadruple increase in leads for UAE immigration services, resulting in more successful sales for our clients
Results:
INCREASED THE NUMBER
OF LEADS 4X
OF LEADS 4X
The field of migration services in the UAE requires innovative marketing solutions and creativity. Our experience demonstrates that it’s possible to significantly boost the number of leads.
3
We utilized precise targeting in social media campaigns, Google.Ads, and Yandex.Direct to reach those interested in immigration to the UAE
Smart targeting:
The combination of target audience identification, an interactive website, smart targeting, high-quality content, and feedback helped us achieve impressive results in increasing the number of leads for UAE migration service
Conclusion:
2
We developed and promoted a brand to enhance customer trust
Brand creation:
5
We actively engaged with our audience on social media and sent informative emails.
Social media and
email marketing:
email marketing:
4
We optimized the website and used PPC to attract targeted traffic
SEO and Pay per Click ads:
1
Market and Target
Audience Research:
Audience Research:
Market and target audience analysis enabled us to identify customer needs
Thanks to this strategy, we attracted over 2,000 potential clients, strengthening our market position
Results:
OVER 2,000 POTENTIAL CLIENTS IN A YEAR
A successful real estate business in the UAE demands an effective marketing strategy. We’ll share how we attracted over 2,000 potential clients in just one year.
3
We created a modern website and actively produced content for Instagram Reels and TikToks
Online presence:
7
Content Marketing:
We created high-quality content, including articles and video tours
6
Partnerships:
We established partnerships to access new audiences
2
Enhanced our website to be more informative and appealing, focusing on ease of navigation
Site optimization:
5
We regularly updated the website and ad content, providing valuable information about stoves and usage tips
Regular content updates:
4
We developed creative ads highlighting the advantages of our products
Creative ads:
1
Market and Target
Audience Research:
Audience Research:
We conducted market analysis to identify key needs and interests of potential clients
Thanks to the steps mentioned above, we achieved impressive results: 600 stoves sold in one month from advertising, with a cost per sale of less than one dollar. This led to a significant increase in sales for our stoves for cottages and bathhouses
Results:
600 SALES PER MONTH FROM ADS, WITH A COST PER DEAL UNDER $5
The market for selling stoves for homes and cottages demands effective marketing to attract clients. In this case study, we’ll dive into how we achieved 600 deals per month through Yandex Direct ads while reducing the cost per deal to under $5.
3
We Used precise targeting in ad campaigns to reach audiences interested in stoves for cottages and houses
Precise targeting:
6
Analytics and optimization:
We continuously analyzed ad campaign results and optimized it for increased efficiency
2
We developed and promoted a brand to increase customer trust
Infrastructure enhancement:
We created interactive websites that thoroughly address clients’ concerns
5
Interactive websites:
4
We organized various events and promotions to attract clients, including themed parties and discounts
Events and promotions:
1
Market and Target
Audience Research:
Audience Research:
We conducted in-depth analysis of the entertainment market to identify target audience interests and preferences
Our marketing efforts led to impressive results: over 12,000 visits per year for strip clubs. This increased profits and strengthened our position in the entertainment market
Results:
12,000 + Guests Brought to Strip Clubs
The strip club industry is a challenging entertainment sector requiring effective marketing, often dealing with strict ad moderation. We’ll show how we managed to bring over 12,000 visits annually to strip clubs.
3
We developed and launched targeted advertising campaigns aimed at our target audience through social media and online advertising
Targeted ads:
7
Social Media and Video Content:
We actively used social media to share videos and photos, attracting clients and building a brand community.
6
Customer reviews and feedback:
We encouraged clients to leave reviews and provided opportunities for feedback to improve service quality
2
We conducted a detailed study of our Yandex.Direct campaigns and discovered that there were many generic queries among the keywords
Yandex.Direct Campaign Analysis:
5
We implemented a monitoring system and regularly analyzed data to identify effective keywords and ads
Monitoring and analytics
4
We reviewed and optimized ad copy to precisely match the keywords and client expectations
Ad Relevance Improvement:
1
Market, Target Audience, and Competitor Analysis :
We conducted a market analysis and identified the key needs and interests of our potential clients
Our changes in Yandex.Direct campaigns led to a 45% improvement in lead quality. This means we started attracting more qualified clients, which in turn increased conversion rates and boosted profits
Results:
Improved Lead Quality by 45%
The import of cars from China is a business field that demands precise marketing to attract high-quality clients. We’ll showcase how we managed to improve lead quality by 45% with a single adjustment in Yandex Direct.
3
We focused on specific keywords related to car make and model, and also added negative keywords to exclude non-targeted traffic
Keywords optimization:
2
We developed a multichannel marketing strategy, including contextual advertising, social media, email marketing, and SEO
Multichannel ads:
5
We improved service quality and optimized processes to provide clients with an exceptional experience
Process and service
optimization:
optimization:
4
We created high-quality content, including visual materials and articles about the benefits of business aviation, to attract client attention.
High-Quality Content Production :
1
Market and target audience research :
We conducted a comprehensive analysis of the business aviation market and identified our target audience, including corporate clients and private individuals
By utilizing all available traffic sources and marketing strategies, we organized 150 flights per month for business aviation, increasing revenue and strengthening our market position
Results:
150 FLIGHTS PER MONTH FOR BUSINESS AVIATION
Business aviation is a luxury segment where effective marketing can make a significant difference. We’ll showcase how we organized 150 flights per month for business aviation by leveraging all available traffic sources.
3
We established partnerships with flight organization agencies and other related businesses
Collaboration with agencies and partners:
6
Analytics and optimization:
We continuously analyzed data and optimized our marketing campaigns for better results
2
We developed high-quality and engaging video content that addressed the current issues of our audience
Engaging content production:
5
We offered promotions and discounts to attract new customers
Promotions and discounts:
4
We built a subscriber database and regularly engaged with them via chatbots
Email Marketing and Chatbots:
1
Target audience identification:
We conducted a detailed analysis of our target audience to identify their interests and needs
By combining targeted advertising, high-quality content, and promotions, we achieved impressive results: 300 registrations per day for informational courses. This led to an increase in the number of students and revenue
Results:
100 REGISTRATIONS PER DAY FOR INFO COURSES
Online educational courses are a field where low customer acquisition costs are critical. In this case, we’ll explain how we achieved 300 registrations per day for informational courses.
3
We used targeted ads on social media and contextual advertising to reach our target audience
Targeted ads:
6
Analytics and optimization:
We regularly analyzed campaign results and made adjustments to increase the effectiveness